The Running Republic was born because the research for a running apparel brand with sustainability values over economic profits had no results. Here are our values and our Sustainability Manifesto:
We break paradigms.
The Running Republic is one of the new brands of sports textile, because at The Running Republic we believe that exists a new way to conceive sporting goods far from the current order: we use only recycled or organic materials to reduce our impact on the environment and we take care of the production process being sure that all the people involved in the production processes of our garments earn fair salaries.
100% of the polyamide we use is recycled.
97% of the polyester we use is recycled.
84% of the material we use is recycled and almost 100% of the rest is Elastane an important material in sportswear whose recycling process is more contaminating than the introduction of virgin material, so we use it virgin.
We look for participation.
We believe that the power to decide should be given to the people and that’s why we are convinced of the power of creativity of our community: our garments are designed with the help of our customers, the first ambassadors of our brand, because we believe that if we really need and want the products we buy, they will be used with more often and not on a whim, because there is nothing more sustainable than using a garment until its end of life. Here you can see the lookbook of our first collection.
We chose a different path.
The sustainable value proposition is that wearing The Running Republic is choosing a different path in which the planet and its people matter showing that a more opened and more fair world is possible.
Quality is a pillar among our sustainability attributes.
We believe in the value of Quality. We produce only extreme quality running clothes.
The care we put in the selection of the fabrics is extreme: we use the most technical fabrics on the market with an excluding attribute: they have to be recycled.
We take care of the details in an obsessive way: the process of development of this brand lasted two years before the market launch: two years of extreme care in the product development phase.
We buy less, and we buy better.
The fashion industry and our stressed lives have made us believe that we need a lot of things to feel good.
We have all fallen into this misunderstanding at some point of our lives. And it’s ok!
But things are changing. The society is changing. We are changing. Less is more.
We believe, in a very oriental mood, that it is better to have less but made of better quality focusing all our efforts on leaving our comfort zone achieving our next challenge, loving who we are and what we do what we have.
Basically is having less and loving more.
The Running Republic
Photo: Marina Larina